We occasionally get asked by publishers if Zubbit users sharing their content and using Zubbit call-to-actions affects their SEO/Page Ranking. The answer is we’ve set up Zubbit so that not only do you get the benefit of our users sharing your content but you also get all the SEO juice from it.

Well the answer to that is, certainly not! We make sure that we behave properly and preserve your website’s search engine optimization. We just want our members to share your great content BUT not take your SEO juice.

We do this through the use of Canonical Headers which are essentially identifiers that tell Google, Bing and other Search Engines do not recognize https://zubb.it/abcde as the owner of the content, and rather forward all of the SEO credit to the content site not to Zubbit.

So for example, if you create a CTA Link using content from example.com, the CTA Link might look like https://zubb.it/abcde. When Google or Bing etc. visits https://zubb.it/abcde it doesn’t give any credit to Zubbit for any links or SEO, instead, it gives all the credit to example.com and effectively ignores Zubbit.

So the end result is you get lots of great traffic from our Zubbit members and readers but you get to keep all the hard-earned SEO Juice! Win-Win! So lots more people get to see your great content and you get lots more SEO juice to your site than you had before. So keep that great content coming!

Note

If your interested in how we achieve this on a technical level, we use rel=”canonical” link HTTP headers. Google details how they work on their blog:

http://googlewebmastercentral.blogspot.ca/2011/06/supporting-relcanonical-http-headers.html

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